This is a concept you'll want to wrap your head around. Marketing Currency is at the heart of the best offers, it is key to establishing your “unique selling proposition,” and it creates instant value out of thin air.
Do you have “Restless Leg Syndrome,” or RLS? This is example of one form or Marketing Currency the drug companies have used with absolutely undeniable success. The real answer is, RLS came from a marketing guy’s (or gal) mind. It’s not a real medical “syndrome,” but a catchall of a list of symptoms bunched under a new name created to set apart one drug from another. It’s so successful, people now complain that they have it. The drug company promoting it has created their own “Marketing Currency.”
Ever seen coupons on cereal boxtops and the like? The kind you collect for prizes or discounts or whatever? Marketing Currency. In a small way, it adds value to the product that didn’t exist before.
How about “You may be a numismatat” from the US mint?
Are you using marketing currency in your business? Why not?
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1 comment:
I never thought about it that way before but you are right! RLS, now it makes me laugh just thinking about the commercials.
So I will have to come up with a marketing currency for my business or industry.....
Thanks!
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